I know you’ve seen the tweets, people shouting at you to “READ MY BOOK!” it’s “ON SALE NOW!” I have to admit I’m guilty of it myself, until I found there’s a better way to promote your eBook. If you can get someone’s attention with an interesting blurb from your book, they might want to take a look to see what it’s about. I suggest looking through your story and picking out a dozen or so quotes and turn them into a “Tweet.”
Here are step-by-step instructions to tailor make your tweets.
- Using the hashtag, write the title of your book. I’m going to use my book as an example, so #InvasionOfPrivacy is 18 characters.
- Then I’ll add the address to the book on Amazon.com, http://amazon.com/dp/B00EBATCTU. With the spaces, that’s 51 characters. You can use a URL shortner like bitly.com if you need to, but it’s been my experience that people are hesitant to click on a shortened link.
- Identify a “tweetable” quote from the book. They should be short, insightful, provocative, or intriguing. My example is “Someone is watching you right now, as you sit at your computer.” Now our count is at 114. You should leave room for someone to add their username to re-tweet you.
- I have a Word document where I’ve created 12 pre-made “tweets.” So, every day or two I’ll visit Twitter, visit a few profiles of followers or new contacts and tweet something interesting I find out about them. Then, after I’ve posted a few time, I’ll add one of my pre-made tweets about my book. Be sure to mix it up a bit, so you’re not always self-promoting. If your quote is engaging enough, it doesn’t come across that you’re simply trying to promote your eBook, you’re offering something interesting.
For more tips to help you promote your book on Amazon, take a look at my PDF, Taming Amazon.