What’s the difference between promotion and marketing?

Promotion is about telling a prospective customer that your book is available. Marketing is convincing that prospective customer to pull out their wallet and purchase your book. A clear explanation of the difference between promotion and marketing is; promotion tells people what you have for sale; marketing tells people why they should buy it. When you are promoting, you are merely letting people know that your product exists. When you are marketing, you are convincing them they can’t live without it.

JimsGotWeb offers promotion and marketing help to indie-authors. From editing your book to make sure it doesn’t have spelling and grammatical errors, to helping you promote your “Free Days” and “Countdown” promotion, we can help!